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lyrics

It starts with your baby shower.
It don't take long to feel their power.
OshKosh, Fisher Price.
They surround you with stuff and you feel so nice.
Little girls and little boys,
we teach 'em to want ponies and toys.
In a little while, they're gonna find
they need toys and ponies of a different kind!

I want that, Buy me that! The children say.
You know I need one, everyone's got one.
Sayin' it every day!

Branded.

Then you get older and things they get worse.
Insecurity, it's the teenage curse.
Your self-esteem, they're gonna tell you what it's worth.
Now drink this corn syrup girl, and open up that purse.
American Eagle and Abercrombie Fitch.
You're fronting that stuff so we think you're rich.
You got a bad feeling about it, you want to break away,
but they keep hitting you with it every day!

They breed anxiety to make you feel ugly and small.
They got a solution, it's the latest revolution.
Get it at your local mall.

We're branded.

Then we're grown and it don't stop there,
we showered with credit, we unprepared.
Calls and offers come and they don't stop
it don't take long to be worth more than you got.
And when you're online,
and now we're there all the time,
They see the thoughts and questions that roll through our minds.

Ladies in bikinis and kitties looking cute!
How did they know I dream of a yurt and team of malamutes?!

They follow me & you and see things we do
looking up some information
they see where we go and use the things they know to put us in a compromising position.

Branded.
How do we get out now?
Show now I want to stop now.

Yeah, I'm branded. You're branded.

Branded.

credits

from Eight Animal Omelette, released September 24, 2011

license

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about

The Beastman Band Minneapolis, Minnesota

Danny Friedman
Scott Hatch
Noah Mass
Andrea Grey
Elizabeth Erdmann
Janel Hesch
Jason Keillor

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